Red Lobster introduces the brand new 'Codzilla' sandwich, which is a large hand-battered fish sandwich with an eight-ounce fillet. The fish is met with tartar sauce and coleslaw, sitting together between a brioche bun. The crispy cod is large enough to be hanging out of both sides of the bun.
The sandwich is now available at some Red Lobster locations across the United States. The chain will also be releasing a limited-edition Nashville Hot Chicken sandwich as well. As the name suggests, the sandwich is "monstrous' in size as it plays on the words. The sandwich is described by the chain as "paced with so much crispy, crunchy, hand-battered goodness, a normal photo doesn't do it justice!"
Large Battered Fish Burgers
Red Lobster Introduces the New Codzilla Fish Burger
Trend Themes
1. Hand-battered Fish Sandwiches - The trend of creating larger and more unique hand-battered fish sandwiches provides opportunities for restaurants to differentiate themselves in the crowded fast food market.
2. Limited-edition Menu Items - The trend of offering limited-time-only menu items like Red Lobster's Nashville Hot Chicken sandwich encourages customers to try new offerings and increases excitement around the brand.
3. Bigger Is Better - The trend of serving larger-than-life sandwiches like Red Lobster's Codzilla and Nashville Hot Chicken sandwiches appeals to customers who are looking for indulgent and Instagram-worthy meals.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can capitalize on the trend of unique and indulgent sandwiches by experimenting with new ingredients and flavor combinations.
2. Seafood Restaurants - Seafood restaurants can differentiate themselves by offering larger and more unique takes on classic fish sandwiches, like Red Lobster's Codzilla.
3. Limited-edition Menu Item Promoters - Marketing agencies that specialize in promoting limited-time-only menu items can work with restaurants to create buzz and excitement around new offerings.