With the holidays around the corner, Shake Shack has debuted a new Coconut Snowball Shake. The drink is just one of a trio of holiday shakes dubbed the 'Alpine Tree-O.'
Shake Shack's new Coconut Snowball Shake is a limited-edition drink that consists of creamy coconut and marshmallow frozen custard blended together and topped with whipped cream, shredded coconut, and sprinkles. Though the taste may be a bit tropical, the shake itself looks like a drinkable snowball.
In addition to the new Coconut Snowball Shake, Shake Shack's Alpine Tree-O also features the fan-favorite Christmas Cookie shake, which is made with a sugar cookie frozen custard, and the Chocolate Peppermint shake, which is infused with a peppermint fudge sauce. All three drinks are available now through January 5, 2020.
Festive Coconut Custard Shakes
Shake Shack's New Coconut Snowball is a Festive Holiday Offering
Trend Themes
1. Limited-edition Holiday Shakes - There is a disruptive innovation opportunity for fast-food chains to create limited-edition holiday shakes with unique flavors to attract customers during the festive season.
2. Innovative Frozen Custard Blends - Creating new and innovative blends of frozen custard, such as coconut and marshmallow, presents an opportunity for ice cream parlors to offer unique flavor combinations to their customers.
3. Festive Drink Presentations - There is a potential disruptive innovation opportunity for restaurants and cafes to create visually appealing and festive drink presentations, like the Coconut Snowball Shake, to enhance the holiday dining experience.
Industry Implications
1. Fast Food Chains - Fast food chains can explore introducing limited-edition holiday shakes to attract customers and create a sense of exclusivity during the festive season.
2. Ice Cream Parlors - Ice cream parlors can experiment with unique combinations of frozen custard flavors, like coconut and marshmallow, to offer customers new and exciting taste experiences.
3. Restaurants and Cafes - Restaurants and cafes can innovate their beverage menus by creating visually appealing and festive drink presentations, similar to the Coconut Snowball Shake, to elevate the holiday dining experience for customers.