Nike continues to celebrate the big milestone of its signature Air Force 1 sneaker model's anniversary by growing its Anniversary Edition and the latest version of the shoe is the Coconut Milk colorway. The sneakers also spotlight the jeweled Swoosh on the lateral side of the upper that replaces the usual larger Swoosh done in leather.
The new shade is applied to replicate an aged look. It is made from leather materials in a light tone and allows the jeweled logo to really stand out in contrast. Some darker tonal contrast can be seen at the laces and the classic Air unit infused sole foundation. It is rounded out bt the "Certified Fresh" detail at the sock lining and hidden behind the tongue.
Milky Tonal Lifestyle Footwear
Nike Gives the Air Force 1 Sneaker a Coconut Milk Colorway
Trend Themes
1. Tonal Sneakers - The rise of tonal sneakers could lead to opportunities for developing unique colorways in footwear.
2. Jeweled Logos - The use of jeweled logos in sneakers presents an opportunity for upscale branding and luxury customization.
3. Aged Look - The trend of replicating an aged look in sneakers offers possibilities for innovative materials and techniques in shoe design.
Industry Implications
1. Footwear - The footwear industry can successfully implement the trend of tonal sneakers and jeweled logos into their designs to target a specific market segment.
2. Fashion - The fashion industry can use the trend of replicating an aged look in their apparel and accessory designs to target vintage and retro-inspired markets.
3. Luxury - The luxury industry can utilize the trend of jeweled logos to provide upscale branding and customization options for high-end products.