Food brand Stumptown Coffee Roasters serves its coconut cold brew coffee in a milk carton packaging style that brings back an era of childhood nostalgia to adult drinks. The natural beverage is filled with bold and aged flavor and conveniently dairy-free for those with dietary restrictions.
The coconut-flavored cold brew is an ideal alternative for consumers that enjoy milky coffee, but are looking to stir clear of dairy products. The coffee is flavored with coconut milk and made with wholesome ingredients that are also vegan. The robust java is also ironically packaged in a milk carton with the Stumptown Cold Brew Coffee's signature cream and brown coloring and cursive font. The comical packaging juxtaposes the product ingredients with its nostalgic dairy wrapping. The single-serve portions are also ideal for on-the-go drinking.
Cartonned Cold Brew Packaging
The Stumptown Coconut Cold Brew is Sold Like a Box of Milk
Trend Themes
1. Nostalgic Packaging - There is an opportunity for brands to tap into nostalgia by using packaging styles that evoke childhood memories and create a sense of emotional connection with consumers.
2. Dairy-free Alternatives - Brands can capitalize on the growing demand for dairy-free products by offering innovative alternatives, like coconut-flavored cold brew, that cater to consumers with dietary restrictions.
3. Convenient On-the-go Packaging - Brands can meet the needs of busy consumers by providing single-serve portions of their products in convenient, portable packaging that allows for on-the-go consumption.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore nostalgic packaging techniques and dairy-free alternatives to attract consumers and differentiate their products in the market.
2. Plant-based and Vegan Products - The plant-based and vegan product industry can develop innovative dairy-free options, like coconut-flavored cold brew, to cater to the increasing number of consumers adopting plant-based lifestyles.
3. Packaging and Printing - The packaging and printing industry can work with brands to create convenient on-the-go packaging solutions that meet the growing demand for portable and single-serve products.