Jack in the Box is about to become your go-to destination for a caffeinated pick-me-up with the debut of its new Coconut Berry Breeze Red Bull Infusion.
If you're familiar with Jack in the Box's drink menu, you'll know that the Red Bull Infusions combine various different Red Bull energy drinks with refreshing fruit flavors. The brand's new Coconut Berry Breeze Red Bull Infusion combines Red Bull Coconut Edition with strawberry and peach flavors, along with lots of ice. If you're looking for just the caffeine, you can also enjoy Red Bull Coconut Edition on its own in the can.
Jack in the Box's new Coconut Berry Breeze Red Bull Infusion and Red Bull Coconut Edition cans can be found now at participating locations nationwide for a limited time.
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
Trend Themes
1. Fruit-infused Energy Drinks - The fusion of fruit flavors with energy drinks presents a potential disruptive innovation opportunity for beverage companies.
2. Caffeinated Beverage Menu Expansion - The introduction of new flavors and infusions in caffeinated beverages can drive customer interest and engagement, creating opportunities for menu expansion.
3. Limited-time Flavor Launches - Launching limited-time flavors and infusions can create a sense of urgency among consumers and generate excitement around a brand's product offerings.
Industry Implications
1. Beverage - The beverage industry can explore the potential of fusion flavors to create unique and appealing energy drink variants.
2. Fast Food - Fast food chains can consider partnering with beverage companies to offer exclusive flavor infusions, enhancing their drink menus and appealing to a wider customer base.
3. Caffeine Products - Companies in the caffeine products industry can develop innovative formulations and flavor combinations to cater to consumers' desire for energy-enhancing options.