For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.
In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.
In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:
The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.
In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web.
Chanel's New Ads
Keira Knightly For Coco Mademoiselle
Trend Themes
1. Interactive Advertising - Opportunity for brands to engage with consumers through interactive measures, like surprise reactions to movements.
2. Ambassador Marketing - Trend of using well-known personalities as brand ambassadors, creating buzz and increasing brand visibility.
3. Teaser Marketing Campaigns - Strategy of releasing previews and exclusive content to build anticipation and intrigue around a product or campaign.
Industry Implications
1. Perfume - Perfume companies can leverage interactive advertising techniques and ambassador marketing to create unique and engaging brand experiences.
2. Fashion - Fashion brands can utilize teaser marketing campaigns to generate excitement and curiosity around new product launches.
3. Marketing and Advertising - Marketing and advertising agencies can explore innovative strategies to help brands create memorable and interactive campaigns that captivate audiences.