Coco De Mer is an erotica brand specializing in opulent lingerie, adult toys and other related products that stimulate the senses. The company's latest brand identity illustrates a luxurious aesthetic and is adorned with whimsical and historic art works.
From adult toys to lubricants, Coco De Mer's new product range is branded cohesively and embraces a more refined take on erotic marketing. Its branding concept is the work of creative agency Williams Murray Hamm and features art work that is both opulent and suggestive in its theme.
Whether referencing mythological characters or European monarchs, this branding is eye-catching and elegant in its air. When looking at it, consumers are given a taste of luxury and are given a peek at Coco De Mer's creative vision.
Refined Erotica Branding
Coco de Mer Offers a Seductive Product Range and Historical Packaging
Trend Themes
1. Luxury Erotica - Expanding the market of erotic products to the luxury and opulent segment through cohesive branding and suggestive art works.
2. Historical Packaging - Reviving old-world charm in erotic branding through the use of whimsical and historic art work, creating a unique and distinguishable product packaging.
3. Refined Adult Toys - Incorporating elegance and sophistication in the design of adult toys, introducing a more refined element to the previously straightforward adult product industry.
Industry Implications
1. Erotica Industry - Opportunity to target a new niche market segment of upscale and quality product buyers through a cohesive branding strategy.
2. Lingerie Industry - Opportunity to collaborate with opulent lingerie brands to offer an expanded line of high-end erotic products, embracing the trend of luxury erotica.
3. Creative Agency Industry - Opportunity to specialize in and offer creative branding services to erotic companies wanting to break the mold of traditional and explicit marketing tactics.