The twin design pair that is Coco and Breezy have put their Spring/Summer 2013 collection on the market. The chic Minneapolis duo has honed in on specialty eye wear, and they have mastered a mod, 60s style in this line.
Retro apparel has been essential to this year's New York, Milan and Paris Fashion Weeks. Horn-rimmed shapes and pleated, a-line skirts have popped up at some of the top couture houses, and these fun-loving accessories add playful elements to the throwback cult.
The size of these Coco and Breezy sunglasses is one of their most distinctive features. Excessively wide and rounded, they span the entire top half of male and female faces, providing optimal coverage from the sun. Two-toned multicolor palettes make them all the more funky.
Beetle-Shaped Sunglasses
Coco and Breezy's Spring/Summer 2013 Eyewear is Rounded
Trend Themes
1. Retro Eyewear - The trend of retro eyewear is creating opportunities for innovative designs and unique styles.
2. Exaggerated Sunglasses - The popularity of exaggerated sunglass sizes is paving the way for bold and unconventional shapes.
3. Colorful Sunglass Palettes - The use of vibrant, two-toned palettes in sunglasses is fueling a demand for fun and playful accessories.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities in the fashion design industry lie in creating unique, retro-inspired eyewear.
2. Eyewear Manufacturing - There is an opportunity for disruptive innovation in the eyewear manufacturing industry by producing exaggerated and unconventional sunglass shapes.
3. Accessories Retail - Retailers specializing in accessories have an opportunity to capitalize on the demand for sunglasses with colorful and playful palettes.