Keurig recently expanded the range of drink options for its KOLD Drinkmaker System by creating four new cocktail pods. With more consumers looking to mix their own cocktails at home, these prepared mixers provide a quick and easy way to enjoy bar-quality drinks anytime.
The new cocktail pods from Keurig are designed to work with the company's existing KOLD beverage system. There are four new mixers to choose from, including the Peach Julep, Old Fashioned, Moscow Mule and Tina's Sparkling Cosmopolitan. Each pods contains all the ingredients need to create the base for the perfect cocktail at just the touch of a button. The only ingredient that the user has to add themselves is the alcohol.
Ready-made drink mixes are becoming increasingly popular among consumers, making this new range of cocktail mixers perfect for those who love to entertain.
Pre-Mixed Cocktail Capsules
These Cocktail Pods Make It Easy for Users to Mix Drinks at Home
Trend Themes
1. Ready-made Cocktail Mixers - Opportunity to capitalize on the increasing popularity of ready-made drink mixes by creating innovative and convenient cocktail mix pods.
2. Home Mixology - Disruptive innovation opportunity lies in creating new products and technologies that empower consumers to become mixologists in their own homes.
3. Convenience in Cocktails - Opportunity to develop convenient and user-friendly solutions that enable consumers to enjoy bar-quality cocktails without the hassle of complex preparation.
Industry Implications
1. Beverage - The beverage industry can explore new product lines and formats, such as cocktail pods, to cater to the growing demand for convenient and high-quality drink options.
2. Appliances - Appliance manufacturers can integrate cocktail pod systems into their existing products or develop standalone devices to enhance the home mixology experience.
3. Hospitality - Bars and restaurants can leverage the trend of home mixology by offering unique cocktail pod selections or collaborating with beverage companies to develop branded cocktail mixers for at-home use.