Combining the realms of libation and fortune-telling is the Tarot of Cocktails card deck designed by Katy Seibel. The deck takes on the format of traditional tarot cards with detailed vintage illustrations paired with carefully crafted beverage recipes instead of premonitions.
The Tarot of Cocktails follows the format and style of a traditional deck often used to depict the future or tell one of their possible fortunes through mystic guidance. The cards are illusory showcasing the elements that often depict symbols and psychic motifs with cocktail blends. The card designs are rendered by hand by Seibel that are then described in further detail in a companion book that includes the recipes.
The addition of a mystic theme to cocktail-making skews the timeless craft into a new experience for millennials.
Mystical Cocktail Card Decks
The Tarot of Cocktail Cards Pairs Drink Recipes with Fortune Telling
Trend Themes
1. Mystical Mixology - Combining occult themes with beverage-making for novel experiences.
2. Artistic Beverage Pairing - Using intricate illustrations to guide liquor combination.
3. New Age Entertaining - Bringing spiritual practices to the mixology of hosting guests.
Industry Implications
1. Beverage Retail - Retailers can incorporate divination-themed drink-making supplies for unique consumer products.
2. Hospitality - Hotels and bars can introduce Mystic Mixology events to attract new clientele.
3. Publishing - Publishers could create similar book and card deck combos in different fields such as cooking and baking but using a mystical approach.