In their newest interactive strategy, a Coca-Cola publicity stunt proves once again that sometimes the best things come in small packages. The Coca-Cola Mini Kiosk is a miniature sized booth to promote the Mini Can. Agency Ogilvy & Mather Berlin conceived this advertising campaign.
The mini coke kiosks are installed in various cities across Germany. The copy tagline is 'It's the little things in life that make us happy.' This stunt is sure to super size Coca-Cola publicity because the eye-drawing kiosk will draw visitors and customers. As the commercial shows, several people were taking pictures with their smartphones too.
The tiny coke kiosk looks like a regular stand, just with everything shrunk down to size. This, of course, includes the 0.15 liter mini coke.
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
Trend Themes
1. Interactive Miniature Booths - The trend towards creating interactive miniature booths to promote products or services in a unique and eye-catching way.
2. Micro Marketing Campaigns - The trend towards running micro marketing campaigns using small, but creative, promotional tools for maximum impact.
3. Social Media Advertising - The trend towards creating advertising campaigns that leverage social media to encourage user-generated content and sharing of brand images and messages.
Industry Implications
1. Beverage Industry - The beverage industry can use miniature booths to make their products standout in crowded markets such as inside shopping malls, concerts or sporting events.
2. Advertising Industry - The advertising industry is primed for innovation in creating micro campaigns where small, but targeted promotional tools can generate enormous buzz and recognition.
3. Tourism Industry - The tourism industry can leverage miniature booths to attract visitors and promote unique experiences and attractions within a destination.