Remember mixing together different flavors of soda or slurpees at 7-Eleven? The Coca-Cola Freestyle vending machine kind of builds off that approach.
The Coca-Cola Freestyle vending machine stores 140 different flavors which are designed to be mixed according to customer preference. Using a touchscreen, consumers can not only choose their flavor, but the calorie count they want (this will be a huge hit for dieters), how much caffeine you want (a dangerous option if kids have access) and color (so you don’t end up with brown "swamp water" every time).
While the Coca-Cola Freestyle is only a prototype, it has huge potential; they’re offering basically every consumer need and want a soda-drinker would want.
DIY Vending Blending
Coca-Cola Freestyle Vending Machine Lets You Design Flavor & Calorie-Count
Trend Themes
1. Customized Flavors - The trend of customizable flavors in vending machines offers an opportunity for companies to tap into consumer preferences and create innovative beverage experiences.
2. Personalized Calorie Count - The trend of allowing customers to choose their desired calorie count in a vending machine presents a chance for health-conscious companies to cater to specific dietary needs and provide healthier beverage options.
3. Interactive Touchscreen Technology - The trend of incorporating interactive touchscreen technology in vending machines opens up possibilities for companies to enhance consumer engagement and create immersive, personalized experiences.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can take advantage of customized flavor trends to develop unique products and capture consumer interest.
2. Health and Wellness - The health and wellness industry can leverage personalized calorie count trends to offer targeted beverage options that align with specific dietary preferences and goals.
3. Technology and Electronics - The technology and electronics industry can explore opportunities in interactive touchscreen technology trends to create innovative vending machine solutions that provide an enhanced user experience and improved convenience.