National Curry Week takes place between November 21 and 27; to celebrate, Cobra Beer is working with curry houses across the U.K. to spice up the nation's favorite regional dishes.
Currinary talent and best-selling Indian cookery writer Pat Chapman with made-for-curry beer Cobra conducted a survey identifying the nation’s top 10 favorite regional foods. Various ‘Br-Indian’ versions were then created of each of these traditional dishes. The 10 new recipes will be sold in participating regional Indian restaurants across the country throughout Cobra National Curry Week 2010.
Currying Traditional Dishes
Cobra National Curry Week Puts an Indian Spin on British Fare
Trend Themes
1. Regional Fusion Cuisine - Creating 'Br-Indian' versions of traditional regional dishes combines culinary traditions for a unique dining experience.
2. Cultural Celebration - Events, such as Cobra National Curry Week, provide opportunities to celebrate and explore the diverse cuisines of different cultures.
3. Collaboration with Local Businesses - Partnerships between Cobra Beer and curry houses encourage innovation and boost the local restaurant industry.
Industry Implications
1. Culinary - The culinary industry can explore new flavor combinations and fusion cuisines to attract adventurous food enthusiasts.
2. Hospitality - Hotels and resorts can incorporate authentic regional dishes into their menus to offer a unique dining experience for guests.
3. Beverage - Beverage companies can create special drink pairings and collaborations with restaurants to enhance the dining experience during events like National Curry Week.