Previously a "run-down motor lodge" and now a beautiful homey coastal hotel, 'The Surfrider' in California is the epitome of West Coast hospitality. Redesigned by architect/hotelier Matthew Goodwin and his creative director wife Emma Crowther and business partner Alessandro Zampedri, the building was first erected in 1953 and has a lengthy history, tying it to influential musical figures like The Doors, Neil Young and Fleetwood Mac.
The interior of the coastal hotel communicates the beachy vibe of its location in Malibu with bright spaces, natural light, fresh decor and a guest-only rooftop bar. Matthew and Emma ensured that the rooms met the aesthetic of the West Coast with "textured rugs and wicker lampshades," as well as lengthy hammocks.
Without a doubt, the Surfrider coastal hotel allows its guests to enjoy California and the beach to the fullest capacity.
Historic Coastal Hotel Redesigns
Matthew Goodwin Gave This Hotel a Beach-Inspired Upgrade
Trend Themes
1. Coastal Hotel Redesign - There is an opportunity to redesign historic coastal hotels across America with modern updates to attract millennials and Gen Z travelers.
2. Homey Hotel Aesthetic - Incorporating bright and fresh decor into hotel design can create a comfortable and inviting atmosphere for guests.
3. Guest-only Rooftop Bar - Providing exclusive rooftop bars for guests can create a unique experience and increase revenue for hotels.
Industry Implications
1. Hospitality - Hotels can innovate by providing fresh and modern designs, and creating unique experiences for their guests.
2. Interior Design - There are opportunities in interior design to create beach-inspired spaces that reflect a sense of locality and provide an immersive experience.
3. Tourism - Reimagining old, historic hotels can promote tourism and stimulate local economies, attracting both domestic and international travelers.