Coach and Sephora joined forces to create a play-inspiring beauty collaboration that includes a photogenic brush set, fun nail decals, lip gloss, undereye patches and more. Some of the most standout items from the collab are the eyeshadow palettes that take after the shapes of Coach's own characters like Rexy, Sharky and Uni.
As Coach Creative Director Stuart Vevers said in a press release, "I wanted to create something playful but also very Coach — really rooted in a rich color palette that recalls our leather heritage. Like a beloved bag or favorite piece of outerwear, makeup is about creativity and style and with Sephora we were able to find another way to celebrate self-expression."
Whimsical Makeup Collabs
Coach and Sephora Teamed Up on a Collection of Beauty Products
Trend Themes
1. Playful Collaborations - The trend of creating playful collaborations between brands in different industries to create unique and memorable products.
2. Character-based Makeup - The trend of creating makeup products inspired by popular characters or mascots from brands in other industries.
3. Leveraging Nostalgia - The trend of leveraging nostalgia by creating products that evoke feelings of fond memories and emotions associated with a brand or character from the past.
Industry Implications
1. Beauty Industry - The beauty industry is ripe for disruptive innovation, as brands continue to push the boundaries of what is possible with makeup and skincare products.
2. Fashion Industry - The fashion industry can find new opportunities for growth by exploring collaborations with beauty brands to create unique and memorable products that appeal to a wider audience.
3. Entertainment Industry - The entertainment industry can leverage its popular characters and mascots to create makeup and beauty products that resonate with fans and create new sources of revenue and brand loyalty.