London-based label CMMN SWDN joined forces with Amsterdan-based eyewear label Ace & Tate to launch its first range of sunglasses. The eyewear collection works on the foundation drawn from previous CMMN SWDN capsules surrounding urban youth culture, but more specifically 90s rave culture. The capsule is comprised of two frame shapes, with one of them crafted in acetate and the other constructed with metal.
The two frames take on names from characters of 'Blade Runner' and 'The Matrix' as an additional nod to the overarching 90s theme. CMMN SWDN states that the glasses are an extension of its retro-futuristic collection recently, with the thin shaped frames representative of the 90s sci-fi movies. The 'Neo' and 'Pris' glasses will be dropping April 26th online at Ace & Tate.
Rave Culture-Themed Sunglasses
CMMN SWDN and Ace & Tate Collaborated on a Range of Eyewear
Trend Themes
1. Retro-futuristic Eyewear - There is an opportunity for eyewear companies to tap into the nostalgia of the 90s and create futuristic designs that are reminiscent of the sci-fi movies from that era.
2. Pop Culture Collaborations - Brands can merge different elements of pop culture into their products to create unique collaborations that cater to specific niches and attract a wider range of customers.
3. Capsule Collections - Creating limited-edition capsule collections can generate excitement and a sense of exclusivity among customers, which can increase demand for the products and boost brand recognition.
Industry Implications
1. Eyewear - Eyewear companies can incorporate elements of pop culture and nostalgia to create unique and trendy designs that cater to specific groups and increase brand recognition.
2. Fashion - Collaborations between fashion brands and eyewear companies can create limited-edition collections that appeal to a wider range of customers and generate buzz around both brands.
3. Pop Culture Merchandise - Companies can create merchandise that taps into different elements of pop culture, such as movies, music, and TV shows, to attract fans and create a loyal following.