While Drunk Elephant's super-potent C-Firma Fresh Day Serum is beloved for tapping into the power of Vitamin C to provide firming and brightening benefits to improve signs of photoaging, the brand's newly launched C-Luma Hydrabright Serum is a gentler sister product.
When C-Firma launched in 2013, it shared a powerful solution with the strongest form of C—ascorbic acid—at a 15% concentration. Regarding the launch of the C-Luma Hydrabright Serum, Drunk Elephant founder Tiffany Masterson told New Beauty, "It’s the perfect choice for the vitamin C beginner, or those who may be a little C-shy."
This all-new hydrating 10% Vitamin C serum is useful for clarifying skin, reducing blemishes, fading the appearance of hyperpigmentation and revealing a more luminous complexion while fighting moisture loss.
Hydrating Vitamin C Serums
Drunk Elephant's C-Luma Hydrabright Serum is Beginner-Friendly
Trend Themes
1. Gentle Vitamin C Formulations - The emergence of milder Vitamin C serums addresses the demand for beginner-friendly skincare solutions.
2. Hydrating Skincare Innovations - Incorporating moisture-boosting ingredients in Vitamin C serums enhances their appeal for consumers seeking dual benefits.
3. Targeted Hyperpigmentation Treatments - Focused formulations aim to reduce hyperpigmentation, offering specialized solutions for clearer and more even skin tones.
Industry Implications
1. Skincare - The skincare industry continuously evolves with products like hydrating Vitamin C serums addressing diverse consumer needs.
2. Cosmetics - Cosmetic companies are diversifying their offerings with nutrient-rich serums that promise both aesthetic and health benefits.
3. Health and Wellness - The intersection of skincare and wellness reflects a growing market for products that not only enhance appearance but also contribute to holistic health.