The Clubhouse app is a audio-based digital platform that is exclusive, as it functions on an invite-only basis. Users are invited to enter themed chatrooms that range from a wide plethora of topics. Some recognizable names that use the app include Tiffany Haddish and Oprah.
How the platform works starts with choosing a room to enter then they are brought to a conversation that is happening "on stage" as members are able to listen as the "audience." It performs similarly to a large conference call, where users can take turns speaking about the topic going on. Founders Paul Davison and Rohan Seth started the app recognized Twitter's text-based conversation and TikTok and Instagram's visual space. Spoken content only came in the form of podcasts, which can be overwhelming for a casual user, so they launched a more nimble version of audio formats.
Invite-Only Chatroom Platforms
The Clubhouse App Functions like a Large Conference Call
Trend Themes
1. Invite-only Chatroom Platforms - Disruptive innovation opportunities in creating exclusive and themed chatroom platforms that require invitations for access.
2. Audio-based Digital Platforms - Disruptive innovation opportunities in developing audio-focused social media platforms that provide a more interactive and engaging experience.
3. Conference Call-like Experiences - Disruptive innovation opportunities in redesigning traditional conference call formats to make them more dynamic and collaborative.
Industry Implications
1. Social Media - Disruptive innovation opportunities in the social media industry by introducing exclusive audio-based platforms.
2. Podcasting - Disruptive innovation opportunities in the podcasting industry by creating more interactive and engaging audio formats.
3. Telecommunications - Disruptive innovation opportunities in the telecommunications industry by reimagining conference call experiences for enhanced collaboration and engagement.