Korean creative agency Everyware has created an interactive cloud that allows visitors to touch them, feel them and even move the clouds with their hands. Called ‘Cloud Pink,’ the work is a screen that is placed on the ceiling, giving visitors a surreal, yet mesmerizing experience of what it likes to touch clouds with their own hands.
While most of us can only dream of sleeping on the warm, flurry blob of moisture in the sky, ‘Cloud Pink’ uses a combination of texture and technology to reproduce the swirling, serene images of the clouds floating around in front of a blue and pink sky backdrop.
A video showing a user interacting with the cloud first finds a ceiling engulfed in the white cloud, to which she pokes a hole through. She then moves on to swipe at a larger swatch of the fabric, before eventually parting the clouds in several different directions.
Fluffy Cloud Installations
‘Cloud Pink’ Simulates the Movement and Texture of Clouds
Trend Themes
1. Interactive Cloud Experiences - The creation of interactive cloud installations that allow visitors to touch and move clouds opens up opportunities for immersive and sensory experiences.
2. Replicating Natural Phenomena - Using texture and technology to recreate the appearance and movement of clouds offers possibilities for replicating other natural phenomena in interactive installations.
3. Mixed Reality Interactions - Combining physical and digital elements in installations like 'Cloud Pink' presents opportunities for innovative mixed reality interactions.
Industry Implications
1. Art and Installation Design - Artists and designers specializing in installation art can explore the use of interactive cloud installations to create immersive experiences for viewers.
2. Technology and Textile Manufacturing - This trend can drive the development of new technologies and textiles for creating realistic cloud-like textures in interactive installations.
3. Entertainment and Theme Parks - Entertainment venues and theme parks can incorporate interactive cloud installations to enhance visitor experiences and offer unique attractions.