Sustainability and packaging that is free of PVC are some of the criteria that gym and fitness clothing company Barboza required for its new clothing package design. As a result, Maksim Arbuzov came up with a playful solution that's also 100% recyclable. Since being eco-friendly is on the forefront of the minds of many consumers and brands, recyclable boxes are fairly common now, but the design really sets itself apart by having its printing made from a water-based paint and the adhesive is actually made from a base of potato starch.
In terms of shape, the box is designed to resemble a 25-pound weight, which is emphasized with a message encouraging customers to "Build Yourself." The witty branding and commitment to the environment are two big things that consumers are bound to appreciate.
Barbell Clothing Boxes
Barboza's Fitness Clothing Package Design Resembles a Weight
Trend Themes
1. Sustainable Packaging - Exploring sustainable packaging materials and designs can disrupt the current packaging industry by meeting consumer demand for eco-friendly solutions.
2. Water-based Printing - Incorporating water-based paint for printing can disrupt traditional printing methods, providing a more environmentally friendly option for packaging and other industries.
3. Plant-based Adhesives - Using adhesive made from potato starch or other plant-based materials can disrupt the adhesive industry, offering an eco-friendly alternative to petroleum-based adhesives.
Industry Implications
1. Fitness Clothing - Implementing sustainable packaging design in the fitness clothing industry can attract environmentally conscious customers and differentiate brands in a competitive market.
2. Printing - Integrating water-based paint for printing in the printing industry can provide a greener option for packaging, labels, and other printed materials, meeting the growing demand for eco-friendly solutions.
3. Adhesive - Developing plant-based adhesives for various industries such as packaging, construction, and manufacturing can disrupt the adhesive industry by offering a renewable and biodegradable alternative to traditional adhesives.