Songstress Rita Ora continues to be the face of the Adidas Original brand as highlighted in the company's recent 'Asian Arena' lifestyle pack that pulls from traditional Asian clothing culture for inspiration. The line features a mix between athletic and casual wear pieces that are ideal from moving seamlessly between workouts to everyday style with staple pieces.
The 'Asian-Arena' collection features Ora posing in beautiful silky tops and pants covered in patterns of vintage Japanese artistry as she herself is made up to look like a traditional geisha with super straight hair, bold brows and minimal expression. The collection fuses Japanese culture into the garments with bold prints, monochromatic color schemes and traditional Asian symbols such as the cherry blossom. The line highlights a loose fit coupled with retro style.
Geisha Sportswear Collections
The 'Asian-Arena' Adidas Originals Infuses Asian Clothing Culture
Trend Themes
1. Asian-inspired Clothing - There is an opportunity for athletic and casual wear combining traditional Asian clothing culture and sportswear.
2. Cultural Collaboration - Collaborating with cultural influencers and incorporating their styles into collections presents an opportunity for disruption within the fashion industry.
3. Retro-futuristic Style - Cherry blossoms, vintage Japanese artistry, and bold prints in a monochromatic color scheme can inspire apparel products with a retro-futuristic style.
Industry Implications
1. Sportswear - Integrating traditional Asian clothing culture into sportswear clothing lines presents the opportunity for disruption in the sportswear industry.
2. Fashion - Collaborating with cultural influencers and incorporating their styles into their fashion collections is a disruptive innovation opportunity within the fashion industry.
3. Cosmetics - Innovation and experimentation in traditional makeup techniques could enhance the retro-futuristic style of Japanese makeup for commercial cosmetics products.