The Close Up Liquifresh campaign sets the record straight in a very blunt way, "No one needs to know what you’ve been eating." It's true. It is common sense and courtesy that people would take care of their smelly breath before interacting with the world after eating and this product helps in that regard. Eliminating the stench of a person's last meal has never been easier.
Conceived and created by BorghiErh / Lowe, an ad agency based in Sao Paulo, Brazil, the Close Up Liquifresh campaign creative and clever. It takes the idea of a tongue piercing and melds it with the image of everyday smelly foods such as cheese and garlic. Fun and playful, the Close Up Liquifresh campaign was art directed by Daniela Albuquerque.
Smelly Tongue Piercing Ads
The Close Up Liquifresh Campaign is Rebelliously Playful
Trend Themes
1. Creative Advertising Campaigns - Opportunity for businesses to create unique and memorable ad campaigns that capture attention and stand out from the competition.
2. Personal Care Products - Opportunity for companies to develop innovative products that address common societal concerns such as bad breath and personal hygiene.
3. Clever Marketing Strategies - Opportunity for businesses to use clever and unconventional marketing techniques to engage consumers and create brand awareness.
Industry Implications
1. Advertising - Opportunity for ad agencies and marketers to create innovative campaigns that resonate with consumers and drive brand growth.
2. Personal Care - Opportunity for companies in the personal care industry to develop products that tackle common hygiene-related issues and meet consumer demands.
3. Marketing - Opportunity for marketing professionals to explore creative strategies and out-of-the-box ideas to promote products and services effectively.