Hollywood actress and former "Dancing With The Stars" contestant Cloris Leachman stars in a new PETA ad that promotes vegetarianism.
The "Let Vegetarianism Grow on You" ad features Cloris Leachman, who has been a vegetarian for over 40 years, in a dress that is made of red cabbage and leaf lettuce.
"Start learning about it. It doesn’t have to be all of a sudden or a great huge education, but it’s sort of a little journey that you make all your life," explained Cloris Leachman.
Lettuce & Cabbage Dresses
Cloris Leachman of 'Dancing With The Stars' in New PETA Ad
Trend Themes
1. Vegetarianism Promotion - There is a growing trend of promoting vegetarianism through creative and eye-catching advertisements, such as using lettuce and cabbage dresses.
2. Celebrity Endorsements - Celebrity endorsements are becoming popular in the promotion of vegetarianism, as seen with Cloris Leachman's participation in the PETA ad.
3. Sustainable Fashion - The use of unconventional materials like lettuce and cabbage in clothing design showcases the trend of sustainable fashion, encouraging innovative approaches to reduce waste and promote eco-friendly practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing trend of vegetarianism by expanding their plant-based product lines and offering more vegetarian options.
2. Advertising and Marketing - The advertising and marketing industry has an opportunity to develop creative campaigns utilizing celebrity endorsements and unconventional materials to promote sustainable and ethical practices.
3. Fashion and Textile - The fashion and textile industry can explore the trend of sustainable fashion by incorporating innovative materials and production methods, to create eco-friendly and visually appealing clothing items.