Everlane and The New York Times teamed up to create the Climate Collection to share their unique perspectives on climate change and how more awareness can be generated around it. While Everlane is passionate about transparency and sharing the resources that it takes to create pieces of clothing, The New York Times is increasing its coverage of climate change and related topics.
The Climate Collection introduces five different pieces that are supported with a tagline that reads "Truth. It affects us all"—this ties in with The New York Times' "Truth Is Worth It" campaign.
Sales from the Climate Collection will help to support The New York Times’ subscription sponsorship program, so that every time a shirt is purchased, nine students get access to its publication.
Collaborative Newspaper Apparel
Everlane and The New York Times Created the Climate Collection
Trend Themes
1. Collaborative Fashion-news Partnerships - Opportunity for fashion brands and news organizations to join forces and create unique collections that promote social and environmental causes.
2. Transparency in Fashion Industry - Growing demand for transparency in the fashion industry presents an opportunity for brands to showcase their sustainable practices and educate consumers.
3. Media-driven Social Impact - Collaboration between media outlets and brands to address social issues and drive positive change through consumer engagement.
Industry Implications
1. Fashion - Fashion brands can explore unique collaborations with news organizations to create collections that align with their values and promote social causes.
2. Media - Media outlets can partner with fashion brands to create impactful campaigns and collections that raise awareness about important social and environmental issues.
3. Education - Opportunity for educational institutions to benefit from collaborations with news organizations and brands, using the funding generated through sales to support access to publications for students.