'PurePlus,' a United States-based company dedicated to reducing food waste, has announced 'FAVES Fruits & Veggies Sweets,' a new line of "climate candies." The FAVES candies are made with imperfect and surplus fruits and vegetables. This means fruits and vegetables that do not meet aesthetic standards for packaging or leftover fruit that is perfectly safe for consumption, are upcycled into candies.
One package of FAVES treats contributes to the rescue of several carrots, beets, sweet potatoes, squash, and pumpkins that would otherwise be composted. Additionally, one package of FAVES offers one full serving size of fruits and vegetables, meaning consumers can feel good while snacking. In addition to the upcycled fruits, these treats contain a variety of syrups, oils, and other natural ingredients.
Environmentally Friendly Candies
PurePlus' FAVES Candies Are Made with Imperfect or Excess Fruits
Trend Themes
1. Upcycled Food Products - Creating delicious and nutritious products from fruits & vegetables that do not meet aesthetic standards or excess produce.
2. Sustainable Snacks - Developing climate-friendly snacks that reduce food waste and use environmentally friendly ingredients.
3. Healthy Junk Food - Providing nutritious, plant-based alternatives for consumers craving indulgent snacks.
Industry Implications
1. Food Manufacturing - Companies can develop upcycling supply chains, tap into an unlikely market of excess produce and take advantage of the growing interest in plant-based and sustainable products.
2. Retail and E-commerce - A prime avenue for marketing and selling these eco-friendly, healthy snacks to consumers.
3. Social Impact - By combating food waste and contributing to improving public health, these climate candies confer social responsibility, and therein potential for CSR and grants or investments in social impact businesses.