Molson recently teamed up with Google to design a clever fridge that only unlocks when users utter the phrase "I am Canadian." Playing off of Molson's longtime slogan, the new fridge is part of a campaign to help celebrate Canada's national birthday on July 1st.
Borrowing technology from Google, Molson designed a beer fridge that only unlocks via voice translation. The clever fridge uses Google’s Speech Recognition API to identify voice input in a multitude of different languages. The fridge is designed to only unlock when it recognizes users saying the phrase: "I Am Canadian." Once users say these magic words, the fridge will open to reveal a plethora of Molson Canadian beers.
While the fridge is currently part of a promotional campaign, it will appear in functional form this summer to celebrate the PanAm games in Toronto.
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
Trend Themes
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Industry Implications
1. Food and Beverage - Use of innovative technology such as voice recognition to improve user experience in the food and beverage industry, including refrigeration technologies, vending machines, and home appliance integration.
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