Models Sadie and Flo from Select Model Management look like twins in the Clements Ribeiro Spring 2013 ad campaign. In addition to the similar clothing, which is obviously attributed to the fact that they are clad in the same label, they both have identical hair and makeup. From the sleek brunette bowl cut to the frosty eye shadow and nude lip, some might find it hard to tell the two apart.
The Clements Ribeiro Spring 2013 ad campaign was shot by Uli Weber with creative direction by Giovanni Bianco. The looks were inspired by the heroine of director Wes Anderson’s latest film, 'Moonlight Kingdom.' Hence the reason the stoic expressions seem so familiar and appropriate. Although styled with a girl in mind, the outfits are made for women.
Stylishly Stoic Fashion Ads
The Clements Ribeiro Spring 2013 Campaign Appear to Star Twins
Trend Themes
1. Twin-like Models - Opportunity for brands to utilize twin-like models in their ad campaigns for a unique and eye-catching visual effect.
2. Film-inspired Fashion - Creating fashion campaigns inspired by popular films can attract attention and resonate with consumers who are fans of the movies.
3. Matching Hair and Makeup - Creating cohesive looks with identical hair and makeup can create a strong brand identity and make a statement in advertising.
Industry Implications
1. Fashion - Fashion brands can embrace the use of twin-like models and film-inspired campaigns to differentiate themselves and attract a wider audience.
2. Advertising - Advertisers can explore the concept of matching hair and makeup to convey a specific brand image and capture consumer attention.
3. Film and Entertainment - The film industry can collaborate with fashion brands to create cross-promotional opportunities by incorporating film-inspired fashion campaigns.