When traveling to either the airport or 'The Clearport,' a newly opened retail store in New Jersey, there are terminals and airport security lines to pass through—however, the experience at The Clearport is much more entertaining.
The interactive retail store boasts an airport-inspired theme that aims to turn the airport experience into a positive one. The playful retail space boasts a section of "arrivals" to showcase upcoming store items, as well as "departures" to show off sold-out products.
When shopping, consumers collect their items in gray security bins, try on items in fitting rooms that are inspired by TSA body scanners and have the chance to join 'The Mile High Club,' which is The Clearport's own themed loyalty program. While airport security lines are generally a source of misery, they are cleverly used in this space to divide the space before the cash registers.
Airport-Inspired Shops
'The Clearport' Turns Terminals and Security Lines into Positive Designs
Trend Themes
1. Airport-inspired Retail - Creating retail spaces with an airport theme to bring positivity to the shopping experience.
2. Interactive Retail - Innovating on shopping experiences to incorporate playful and interactive elements that engage consumers.
3. Themed Loyalty Programs - Developing loyalty programs with unique themes that tie into the overall retail store experience.
Industry Implications
1. Retail - The retail industry can embrace airport-inspired themes and create unique shopping experiences for consumers.
2. Travel - The travel industry can partner with retail stores to create immersive experiences that tie into the overall travel experience.
3. Marketing - Marketing professionals can explore the use of themed loyalty programs to engage consumers and encourage brand loyalty.