A new series of MyProtein Clear Whey Isolate protein supplements have been unveiled by the brand to offer consumers a sweet treat that will call to mind classic candy products. The new protein powders come in four flavor varieties including Love Hearts, Refreshers, Parma Violet and Drumstick, which are all themed after popular Swizzles Candies. The supplement contains just 90 calories per serving, is low in sugar and has 20 grams of protein.
Founder and CEO of The Hut Group Matthew Moulding spoke on the new MyProtein Clear Whey Isolate protein supplements saying, "Innovation is key for Myprotein; we are always looking to push boundaries and break the mold, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship."
Candy-Flavored Protein Powders
These MyProtein Clear Whey Isolate Supplements are a Sweet Treat
Trend Themes
1. Candy-flavored Protein Powders - Creating protein supplements with candy-inspired flavors taps into the growing demand for innovative and enjoyable ways to consume nutritional products.
2. Low-sugar Protein Supplements - Developing protein powders with low sugar content caters to the increasing health-conscious consumer market seeking healthier alternatives to high-sugar snacks.
3. Collaborations with Exemplary Brands - Partnering with established candy brands to create themed protein supplements presents an opportunity for cross-industry collaboration and expanding market reach.
Industry Implications
1. Fitness and Nutrition - Introducing candy-flavored protein powders and low-sugar supplements into the fitness and nutrition industry enables brands to target health-conscious consumers with innovative products.
2. Food and Beverage - The development of candy-flavored protein supplements creates new opportunities within the food and beverage industry to cater to consumers looking for indulgent yet nutritious options.
3. Health and Wellness - Manufacturing low-sugar protein powders aligns with the health and wellness industry's focus on providing healthier alternatives to traditional snacks and drinks.