As more advanced options in sun protection products have emerged, consumers are moving away from heavy, greasy and visible sunscreen options, and are opting for clear sun serums instead. Naked Sundays' SPF50 Clear Glow Radiant Sun Serum is one such example that provides effective protection with a comfortable texture and an invisible appearance, allowing for a more pleasant and comfortable sun protection experience overall.
Touted as the world's first 100% clear SPF50 sun serum, this product eliminates issues with white cast and leaves only a flattering satin finish. This protective formula is packed with skin-caring ingredients, including intensely hydrating watermelon extract, anti-inflammatory tomato extract, vitamin-rich Kakadu plum and soothing squalane.
This product is a dream for those interested in skinimalism, since the brand says, "We wanted this to be your only product in the morning."
Clear Sun Serums
Naked Sundays Created a First-of-Its-Kind 100% Clear SPF50 Sun Serum
Trend Themes
1. Clear Sun Serums - The trend of clear sun serums is disrupting the traditional sunscreen market by offering effective protection with a comfortable texture and an invisible appearance.
2. Skinimalism - The skinimalism trend focuses on minimalist skincare routines, making products like Naked Sundays' SPF50 Clear Glow Radiant Sun Serum ideal for those looking to simplify their morning routine.
3. Natural Ingredients - The use of skin-caring natural ingredients like watermelon extract, tomato extract, Kakadu plum, and squalane in sun serums presents an opportunity for innovation in the skincare industry.
Industry Implications
1. Sunscreen - The sunscreen industry can capitalize on the trend of clear sun serums by developing innovative formulations that provide effective protection while offering a comfortable and invisible experience.
2. Skincare - The skincare industry can tap into the skinimalism trend and offer simplified skincare routines with multifunctional products like Naked Sundays' SPF50 Clear Glow Radiant Sun Serum.
3. Natural Beauty - The natural beauty industry can leverage the demand for sun serums with natural ingredients by creating products that prioritize skin-caring botanical extracts and oils.