Cleansing micellar water products came onto the beauty market offering an alternative way for consumers to clean their skin without alcohols or astringents, which can be both harsh and immensely drying.
Now, YES TO is offering a refreshing take on micellar water cleansers with its Detoxifying Charcoal Micellar Cleansing Water. The product for all skin types is branded as "the first-ever natural skin-clearing micellar water that removes makeup, cleans and moisturizes skin all-in-one, without rinsing." Since charcoal is a key ingredient in the formula, but it does settle to the bottom of the container, the brand advises shaking the packaging before using the pump system.
As an alternative to offering brightly colored products that are branded to remind of mythical creatures like mermaids and rainbows, many companies are integrating charcoal into products to achieve a "gothic" aesthetic.
Charcoal Micellar Cleansers
YES TO's Cleansing Micellar Water Integrates Detoxifying Charcoal
Trend Themes
1. Charcoal-infused Skincare - Opportunity to disrupt the skincare industry by incorporating charcoal into cleansing and detoxifying products.
2. Natural All-in-one Cleansers - Innovation opportunity in developing multi-purpose cleansers that remove makeup, cleanse, and moisturize skin without the need for rinsing.
3. Gothic Beauty Aesthetic - Emerging trend of incorporating dark elements, such as charcoal, into beauty products for a gothic-inspired aesthetic.
Industry Implications
1. Skincare - Potential for disruption in the skincare industry by introducing charcoal-based cleansing and detoxifying products.
2. Beauty - Innovative possibilities in creating natural and all-in-one cleansers that appeal to consumers seeking convenience and simplicity in their beauty routines.
3. Cosmetics - Opportunity to tap into the emerging gothic beauty trend by incorporating dark and dramatic elements, such as charcoal, into cosmetic products.