Known for its effective supplements and exceptional approach to branding, Sakara is now marketing "the cleanest prenatal on the planet." The supplement is made out of "clean, organic, food-based ingredients and food cofactors." Its aim is to support the nutrition of the journey from fertility, through pregnancy and postpartum.
Each prenatal pack contains doses that are designed to match the needs of the body in each stage of the experience. There are six types of pills in the packet—Algae Omega, Macro Minerals, Superfood Multi, Super Greens, Complete Probiotic Formula, and Essential Choline—each delivering a number of nutrients. The Super Greens, for example, boasts daily greens from freshwater algae, fiber, protein, vitamin C, and iron, while the Macro Minerals offer a much-needed boost in calcium and magnesium.
Aesthetically Forward Supplement Branding
Sakara Taunts the "Cleanest Prenatal on the Planet"
Trend Themes
1. Clean Supplement Branding - Opportunity for supplement manufacturers to improve their branding approaches by adapting a clean aesthetic to appeal to discerning consumers
2. Food-based Supplements - Opportunity for food-based supplements to become the norm for their clean, organic, and natural ingredients among health-conscious consumers
3. Customized Supplement Packets - Opportunity for personalized supplement packets that are tailored to the needs of individuals in each stage of life
Industry Implications
1. Supplement Manufacturing - Supplement manufacturers can take advantage of the opportunity to improve branding and develop products with organic, natural, and clean ingredients to attract health-conscious consumers
2. Food and Beverage - The food and beverage industry can explore the possibility of incorporating food-based ingredients in supplements to create a new market for their products
3. Health and Wellness - Opportunity to develop personalized supplement packets for consumers at different stages of life and provide them with tailored health and wellness solutions