We’ve been seeing an increased use of exercising and sports in fashion editorials. Take, for example, this ‘Clean Jeans’ editorial from the Spring 2008 issue of GQ Style magazine.
Photographer Sergio Rossi captured model Ambrose Olson doing push ups, boxing and working out in jeans in a deserted area.
I think it’s great that fashion editorials are promoting a healthy, active lifestyle. See more examples of weight lifting, boxing, gymnastics, and even mountain climbing being used in fashion editorials below.
Workout-Themed Denim Editorials
‘Clean Jeans' in GQ Style
Trend Themes
1. Exercise-focused Fashion Editorials - Fashion editorials incorporating exercise and sports are on the rise, creating opportunities for brands to promote a healthy lifestyle through their products.
2. Athleisure-inspired Denim - The fusion of athleisure and denim in fashion editorials presents disruptive innovation opportunities for brands to create stylish and functional activewear.
3. Outdoor Fitness Apparel - The use of mountain climbing and outdoor fitness activities in fashion editorials opens up possibilities for brands to develop durable and performance-driven sportswear for outdoor enthusiasts.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on exercise-focused editorials to design fashionable activewear that promotes an active and healthy lifestyle.
2. Sporting Goods - The sporting goods industry can explore the trend of athleisure-inspired denim to create innovative products that combine fashion and functionality.
3. Outdoor Adventure - The outdoor adventure industry has a chance to tap into the outdoor fitness apparel trend and develop specialized gear for outdoor enthusiasts.