This spring, award-winning clean skincare brand Drunk Elephant will be entering the realm of hair care products with its first-ever clean hair care collection. To create these products, the brand collaborated with Jennifer Aniston’s longtime hairstylist Chris McMillan.
Just as the brand is committed to producing "Clean Compatible" skincare that’s free from questionable ingredients—like drying alcohols, silicone, chemical sunscreens, fragrance, dyes and SLS—its four-piece hair care collection avoids sulfates, silicones and parabens. In the Drunk Elephant hair care collection, there’s essentials like the Cocomino Glossing Shampoo and the Cocomino Marula Cream Conditioner, plus a Wild Marula Tangle Spray and the T.L.C. Happi Scalp Scrub, which riffs on popular skincare products like the T.L.C. Sukari Babyfacial and the Virgin Marula Luxury Facial Oil.
Free-From Hair Care Collections
Drunk Elephant is Venturing into the Creation of Clean Hair Care
Trend Themes
1. Clean Hair Care - The trend of creating hair care products that are free from sulfates, silicones, and parabens.
2. Collaborative Product Development - The trend of collaborating with industry experts to create innovative hair care collections.
3. Extension of Skincare Brands - The trend of skincare brands venturing into the hair care market to expand their product offerings.
Industry Implications
1. Beauty and Personal Care - The industry where clean hair care collections are disrupting traditional hair care products.
2. Celebrity Hair Styling - The industry of celebrity hairstylists partnering with brands to create unique and clean hair care products.
3. Clean Beauty - The industry where skincare brands are extending their product lines to include clean hair care options.