Neutrogena's new Skin Balancing Clay Cleanser for Oily Skin is part of the new Skin Balancing collection and it shares the power of kaolin clay to gently rid the skin of pore-clogging dirt and excess oil. The mattifying cleanser is hypoallergenic and branded as one that "respects skin’s natural pH and moisture barrier." As a face wash that's formulated specifically for those with oily skin, the product contains hero ingredients like 2% polyhydroxy acid, which works as an effective alternative to harsher chemical exfoliants.
Although clay skincare products are sometimes drying and stripping, this one comfortably supports skin by forming a gentle lather.
For those with dry skin, Neutrogena also introduced a Skin Balancing Milky Cleanser that's also free from soap, parabens, phthalates, alcohol and dyes.
Mattifying Clay Cleansers
The Neutrogena Skin Balancing Clay Cleanser Absorbs Excess Oil
Trend Themes
1. Mattifying Clay Cleansers - The trend of using mattifying clay as a key ingredient in cleansers for people with oily skin can disrupt the facial skin care industry by introducing more non-drying clay-based products.
2. Skin Balancing Collection - The Skin Balancing collection trend, which aims to balance the natural pH and moisture barrier of the skin, can disrupt the facial skin care industry by initiating new product lines that focus on skin balancing.
3. Polyhydroxy Acid Alternative - The trend of using polyhydroxy acid as an alternative to harsh chemical exfoliants in facial cleansers can disrupt the facial skin care industry by introducing gentler, more sustainable exfoliation options.
Industry Implications
1. Facial Skin Care - The facial skin care industry can benefit from developing and marketing non-drying clay-based, skin-balancing products with alternative exfoliation options.
2. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from incorporating skin-balancing collections that focus on natural ingredients and sustainable exfoliation.
3. Personal Care - The personal care industry can benefit from incorporating gentle ingredients like kaolin clay and polyhydroxy acid as viable alternatives to harsher ingredients in facial care products.