In the spring Trend Hunter readers learned that top fashion houses were dumping celebrities in favor of proven supermodels like Claudia Schiffer, Christy Turlington, Naomi Campbell who were being featured in spring campaigns.
Now the fall campaigns are rolling out and on the top of the list are Linda Evangelista's Prada ads photographed by Steven Meisel. Chanel and Ferragamo kept Claudia Schiffer, Christy Turlington stayed with Escada, and Naomi Campbell posed for Yves Saint Laurent. Kate Moss and Eva Herzigova are with Just Cavalli and Louis Vuitton respectively.
Original Supermodels Still Hot
Claudia, Christy, Naomi and Linda for Fall 08
Trend Themes
1. Supermodel Resurgence - The comeback of original supermodels presents opportunities for fashion brands to leverage their iconic status and appeal to nostalgic consumers.
2. Celebrity Rejection - Fashion houses opting for supermodels over celebrities in ad campaigns signal a shift towards authenticity and credibility in the industry.
3. Iconic Brand Collaborations - Partnerships between supermodels and luxury fashion brands offer collaborative opportunities to create exclusive lines and drive excitement among consumers.
Industry Implications
1. Fashion - Fashion brands can harness the supermodel resurgence trend to rejuvenate their image and engage with a broad audience.
2. Marketing and Advertising - The move towards using supermodels in campaigns instead of celebrities opens up avenues for innovative marketing strategies that prioritize authenticity and nostalgia.
3. Luxury Goods - Luxury fashion brands can leverage the allure of iconic supermodels to create exclusive collaborations and drive interest in their products among fashion enthusiasts.