The Claudia Garrido Fall/Winter 2013 menswear collection graced the runway stage at BLOOM during PortugalFashion week. This disguised runway presentation took inspiration from the Oscar Wilde novel, "The Selfish Giant" and featured face-concealed models who sported knitted ensembles that boasted urban iconography prints.
Showcased in an earthy palette of rusts, red and orange tones, this collection merged its literary inspiration along with a retro 70s aesthetic that shone through with printed illustrations by artist Carolina Brito.
A fresh take on traditional sportswear, the Claudia Garrido Fall/Winter 2013 menswear collection embraced ambiguity through knitted face mask accessories and bold typography textiles that are reminiscent of urban camouflage that would allow their wearer to blend in amongst their big city surroundings.
Urban Camouflage Catwalks
The Claudia Garrido Fall/Winter 2013 Collection is Cleverly Disguised
Trend Themes
1. Urban Iconography Prints - Opportunity for disruptive innovation in fashion industry by incorporating bold and unconventional prints inspired by urban icons.
2. Ambiguous Sportswear - Opportunity for disruptive innovation in sportswear industry by creating garments that embrace ambiguity and incorporate face masks as accessories.
3. Retro 70s Aesthetic - Opportunity for disruptive innovation in fashion industry by blending retro 70s aesthetic with modern designs and prints.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating urban iconography prints and face mask accessories.
2. Print and Textile Design - Opportunity for disruptive innovation in the print and textile design industry by creating bold and unconventional prints inspired by urban icons.
3. Sportswear - Opportunity for disruptive innovation in the sportswear industry by embracing ambiguity and incorporating face masks as accessories.