Claridge's has a gotten a new sense of identity, and this change was made through the Claridge's brand. With Construct London on their side, the rebranding of the famous hotel has been for the better and the more stylish.
The hotel already sold branded products, from tea pots to gowns, so this change had to be cohesive and give a sense of unity to the hotel and their products. Construct London succeeded in creating this cohesiveness and now the Claridge's brand is even stronger.
Color-Pop Hotel Rebranding
Claridge's Brand Overhaul Uses a High-Class Combo of Teal and Stripes
Trend Themes
1. Luxury Hotel Rebranding - High-end hotels can consider rebranding to revitalize their brand image and increase market appeal through new color schemes.
2. Branded Product Extension - Hotels can leverage their brand to create and sell more cohesive and stylistic branded products for customers.
3. Design Agency Partnership - Partnering with design agencies can help hotels achieve a more cohesive brand image and successfully execute rebranding initiatives.
Industry Implications
1. Hospitality - Hotels can use innovative branding strategies to stand out in the crowded hospitality industry and strengthen their market position.
2. Design - Design agencies have an opportunity to help hotels rebrand and craft a more innovative and cohesive brand image.
3. Retail - Hotels can expand their product offerings and enter the retail space with cohesive and stylistic branded products.