In an attempt to offer consumers WiFi access wherever and whenever, Google Fiber is experimenting with citywide WiFi campaigns in metropolises such as Kansas City that will offer free Internet access in public spaces. This will allow consumers to connect to a network to upload on social media, send emails and communicate virtually -- without having to tap into their cellphone data.
Google Fiber offers one of the fastest Internet speeds, making the service a top contender to provide localized WiFi. The idea is that consumers can step into a specific metropolis area and receive free coverage with access to an unlocked network in a public and outdoor space.
Currently Google Fiber is testing out its citywide data in Kansas, but hopes to expand to other North American urban locations.
Citywide WiFi Campaigns
Google Fiber Will Offer Free Urban Internet Access Via Local Antennas
Trend Themes
1. Citywide Wifi - Offering free public WiFi in urban areas will become a hot trend, as it provides convenience to consumers looking to connect on the go.
2. Localized Wifi - Implementing localized WiFi in cities will be a key opportunity for companies to expand their services and connect with more urban consumers.
3. Public Space Wifi - Providing free WiFi access in public spaces to enable people to stay connected will become a high-demand trend in major metropolitan areas.
Industry Implications
1. Internet Service Providers - Internet service providers could capitalize on this trend by offering inexpensive or free citywide WiFi in order to attract new customers and retain existing ones.
2. Smart Cities - Smart cities and IoT-focused companies could benefit from implementing localized WiFi as a key infrastructure component to enable efficient communication and data exchange.
3. Tourism and Hospitality - Tourism and hospitality industries that offer public spaces for travelers could benefit from providing free WiFi access to their customers and improve their experience.