Trends expert and innovation keynote speaker Jeremy Gutsche recently sat down with the host of CityTV's Breakfast Television to discuss the top trends of 2014. As the founder and CEO of TrendHunter.com, the world's largest and most popular trend-tracking site, Jeremy has an unmatched skill for recognizing the next big thing.
For 2014, Jeremy pinpoints experimental tourism, live crowdsourcing and virtual pop-up shops as the trends to look out for.
When it comes to booking a hotel, consumers are no longer looking for an affordable room with a comfortable bed; consumers today want to experience something new, exciting and inspiring. The Cake Hotel in London is the perfect example. Guests can book a room decorated entirely with edible cake -- they can even bathe in a confection-created bath while eating cake flowers. Another example is the growing popularity of beer spas that create relaxing beer-focused experiences.
Jeremy also identifies virtual pop-up shops as an emerging trend. The subway supermarket in Korea is an example of how consumers can access products through their smartphones in remote locations and have them delivered to their doorstep.
Watch the full interview at CityTV.
CityTV: Jeremy Gutsche and Trend Hunter on 2014 Trends
Citytv And Jeremy Gutsche
Trend Themes
1. Experimental Tourism - Opportunities for businesses to create unique and immersive travel experiences that go beyond traditional accommodations and activities.
2. Live Crowdsourcing - Opportunities for businesses to engage with their customers in real-time and leverage their collective knowledge to drive innovation and product development.
3. Virtual Pop-up Shops - Opportunities for businesses to reach consumers in remote locations through digital platforms and offer convenient and personalized shopping experiences.
Industry Implications
1. Hospitality - Hotels and accommodations can innovate by offering experiential and themed rooms that cater to the desire for unique travel experiences.
2. Technology - Companies can develop platforms and applications that facilitate live crowdsourcing and enable businesses to tap into the collective wisdom of their customers.
3. Retail - Retailers can embrace the concept of virtual pop-up shops, leveraging digital channels to reach customers in new markets and provide seamless shopping experiences.