UK creative Navinder Nangla works in collaboration with Converse to launch the City Tees initiative. The creative is known for his humourous designs and artwork that is scattered across London for the past few years. Much of his work plays with the idea of global fashion concepts with slogans including "Fashion Weak" and "Fassion is My Pashion."
Now working with Converse, the duo launch two shirts for the project's launch that are meant to support local visionary talent with custom garment workshops. The City Tees debut features his signature doodles with "CON-VS" text painted on top of white and black tees. Red scribbles are added underlining the text over dripping One Star logos as a nod to Converse.
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Trend Themes
1. Humorous Graphic T-shirts - Humorous slogans paired with eye-catching graphics on t-shirts are becoming increasingly popular, offering potential for disruptive innovation in the fashion and retail industries.
2. Custom Garment Workshops - Custom garment workshops are a growing trend that offer a unique personalized shopping experience, presenting an opportunity for disruptive innovation in the fashion and retail industries.
3. Localized Collaborations - Localized collaborations between brands and local creatives offer a unique way to support small businesses and bring fresh ideas to the forefront, presenting an opportunity for disruptive innovation in the fashion and retail industries.
Industry Implications
1. Fashion - Humorous graphic t-shirts and custom garment workshops are trends that are disrupting the fashion industry, offering new ways to connect with customers and stand out in a crowded market.
2. Retail - The localization trend, where brands collaborate with local creatives, is disrupting the retail industry by offering unique merchandise that cannot be found in larger stores, and creating an authentic connection with the local community.
3. Art and Design - Humorous graphic t-shirts and collaborations between artists and brands are disrupting the art and design industry by merging the world of fashion with street art, creating new and exciting opportunities for creatives to showcase their work to a wider audience.