Nike and HUF work in collaboration on the CIty Pack of sneakers that spotlight the Dunk Low silhouette and highlights elements of urban cities. It includes iterations that nod to New York City, San Francisco, and a Friends & Family iteration as well.
This honors Keith Hufnagel and his birthplace of New York, his roots stemming from the Bay Area, and his belief in the community. The colorways are designed to honor the respective cities, with the names written on the tongue of the sneaker. There is also the quote that reads "Wait! What?" on the Friends and Family version. More branding can be found at the toe box where it reads HUF and the heel tabs boasts embroidery.
Urban City-Themed Lifestyle Sneakers
HUF and Nike SB Launch the Full Look at the City Pack
Trend Themes
1. Urban-themed Sneakers - The collaboration between Nike and HUF demonstrates the growing trend of urban-themed sneakers which can be leveraged by sportswear and fashion industries.
2. Community-based Branding - The Friends & Family iteration featuring the quote 'Wait! What?' highlights the opportunity for brands to leverage community-based messaging to connect with consumers on a personal level.
3. City-specific Colorways - The City Pack of sneakers honors different urban cities, highlighting the opportunity for footwear and apparel industries to cater to specific regions and demographics with targeted branding and marketing campaigns.
Industry Implications
1. Sportswear - The urban-themed sneakers trend presents an opportunity for sportswear companies to expand their footwear offerings beyond athletic performance and into fashion and lifestyle markets.
2. Fashion - The City Pack of sneakers showcases the crossover between sportswear and fashion, providing opportunities for fashion brands to incorporate trendy urban-themed sneakers into their collections.
3. Branding and Marketing - The community-centric and city-specific themes of the City Pack sneakers present opportunities for marketing and branding firms to develop targeted campaigns that resonate with consumers on a personal level.