Luxury French fashion house Louis Vuitton introduces its new unisex fragrance by the name City of Stars, which is formulated with inspiration from the West Coast. It is a celebration of the bustling creativity of Los Angeles with notes of sandalwood, Tiare flower, and citrus for a versatile aroma.
Together, there is a scent of sweetness that is met with both grit and boldness as well, which is representative of the West Coast. Talking about the new scent, Jacques Cavallier Belletrud states, "It’s a more extroverted eau than its predecessors. It’s radically focused on the special, shimmering atmosphere of a night in Los Angeles when the singular setting sun gives way to the city’s lights and spotlights that traverse the sky,"
Bold Unisex Luxe Fragrances
Louis Vuitton's City of Stars Fragrance is Inspired by the West Coast
Trend Themes
1. Unisex Fragrances - The trend towards unisex fragrances has opened up a market for luxury fashion houses to create bold, versatile scents for a wider audience.
2. City-inspired Fragrances - Creating fragrances inspired by different cities offers a way for brands to tap into consumers' emotional connections with those places and create a unique selling point.
3. Celebrity-inspired Fragrances - The use of celebrity name or image to market a fragrance may give brands a significant edge, especially when targeting younger and impressionable audiences.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage their brand recognition and reputation to create high-end fragrances that cater to high-end consumers.
2. Beauty and Personal Care - The beauty and personal care industry is constantly looking to innovate and bring unique offerings to consumers, creating a potential market for new and innovative fragrance products.
3. Celebrity Marketing - Brands can partner with celebrity influencers to create and market fragrances that tap into their fanbase and following, creating a win-win situation for both parties.