French fragrance label Diptyque introduces a new version of its iconic candle series that launches in celebration of fall with a Citrouille candle. It capsules the essence of fall and does so through notes of pumpkin and spice. The brand ensures that it uses 99% of natural ingredients with zero synthetic fragrance oils.
The glasses are carefully hand-poured and use premium paraffin wax. The wicks are straightened manually right in the middle and the new launch is described by the brand "as ephemeral as it is unexpected [...] the new scented candle from the vegetable garden, mingles the crisp, green accents of the fruit’s flesh with mouth-watering spicy notes, inspired by the pumpkin pies we all know and love and the delicate flavor of chestnuts."
Pumpkin-Scented Seasonal Candles
Diptyque Launches a New Fall Season-Inspired Candle
Trend Themes
1. Plant-based Fragrances - Opportunity for fragrance companies to explore the use of natural ingredients as a sustainable, plant-based alternative to synthetic fragrances.
2. Seasonal Product Lines - Opportunity for companies to create seasonal product lines that cater to consumers' desire for the flavors, scents, and experiences of different seasons.
3. Handcrafted Products - Opportunity for companies to differentiate themselves and appeal to consumers' desire for higher quality and artisanal handcrafted products.
Industry Implications
1. Fragrance - Fragrance companies can explore the use of natural ingredients to create eco-friendly and sustainable products overall and specifically for seasonal lines.
2. Home Decor - Home decor companies catering to consumers' seasonal preferences can create themed products across categories such as candles, bedding and decor.
3. Artisanal Foods - Artisanal food companies can explore making scented candles and other products inspired by their flavors and appeal to consumers' desires for unique and artisanal experiences.