General Mills knows that cereal isn't just for breakfast and it isn't just for kids, which is why the brand has rolled out a lineup of single-serve snack mixes, including Cinnamon Toast Crunch Cinnamon Vanilla Remix, Golden Grahams S'mores Remix, and Cinnamon Toast Crunch Chocolate Caramel Remix.
With its new Remix cereal snack mixes, General Mills is basically serving up sweet, snackable cereal combinations. In total there are three different varieties to choose from, each of which blends its namesake cereal with different mix-ins. For instance, the Cinnamon Toast Crunch Cinnamon Vanilla Remix snack features Cinnamon Toast Crunch cereal with vanilla-flavored Chex and crunchy churro bits. The Cinnamon Toast Crunch Chocolate Caramel Remix snack also features the same cereal and vanilla-flavored Chex, plus the addition of caramel corn. Finally, the Golden Grahams S'mores Remix snack combines Golden Grahams cereal with Cocoa Puffs and marshmallows for maximum s'mores flavor.
Cinnamon Cereal Snack Mixes
General Mills' Cinnamon Toast Crunch Cinnamon Vanilla Remix is Here
Trend Themes
1. Single-serve Snack Mixes - General Mills is innovating on traditional cereal by creating single-serve snack mixes that blend various cereals and mix-ins for a snackable treat.
2. Sweet and Salty Combinations - By combining sweet cereals like Cinnamon Toast Crunch with salty mix-ins like churro bits and caramel corn, General Mills is tapping into the growing trend of sweet and salty flavor combinations.
3. New Cereal Flavors - General Mills is introducing new cereal flavors in these snack mixes, like Cinnamon Toast Crunch Cinnamon Vanilla Remix and Golden Grahams S'mores Remix, that could inspire new flavor innovations in other cereal products.
Industry Implications
1. Packaged Snacks - General Mills' new cereal snack mixes could disrupt the packaged snack industry by offering a more unique and flavorful option compared to traditional snacks like chips and cookies.
2. Breakfast Cereals - By marketing these cereal snack mixes as a snack instead of a breakfast food, General Mills could attract a new market of consumers who may be more likely to buy and consume cereal products outside of breakfast hours.
3. Convenience Stores - Convenience stores that typically stock snacks and candy may want to consider carrying General Mills' Remix cereal snack mixes as a unique and snackable addition to their inventory.