Kellogg's recently announced that it will be revamping a classic cereal with the debut of its new Cinnamon Frosted Flakes. The new cereal came about after Kellogg's noticed feedback on social media that adding cinnamon to Frosted Flakes is a common breakfast hack. The brand subsequently responded to the overwhelming demand by coming up with a way to incorporate the delicious spice into its ever-popular cereal.
The new Cinnamon Frosted Flakes combine the taste of the original Frosted Flakes cereal with real korintje cinnamon, vanilla and notes of both maple and caramelized sugar to create a unique flavor profile. The brand also came up with a way to ensure that the cinnamon adheres to each piece of cereal and is not washed off by the addition of milk. The result is a sugary sweet breakfast product that helps to reinvigorate the cereal category.
Cinnamon-Encrusted Kids' Cereals
Kellogg's New Cinnamon Frosted Flakes Revive a Classic Cereal
Trend Themes
1. Flavor-infused Cereals - Food companies can innovate the cereal category through the introduction of new, exotic flavors.
2. Social Media Feedback Incorporation - Brands can leverage social media feedback to create new, customer-driven products that meet consumer demand.
3. Innovative Cereal Formulations - Companies can explore new ways of formulating their cereals to enhance their flavor, texture, and nutritional profile.
Industry Implications
1. Consumer Packaged Goods - The CPG industry can leverage social media and consumer feedback to create innovative products that meet customer demand.
2. Food and Beverage - Companies in the food and beverage industry can explore new flavor combinations and innovative formulations to differentiate themselves and stand out in a crowded marketplace.
3. Breakfast Foods - Brands in the breakfast food industry can create disruptive innovation opportunities by introducing new foods with unique, exciting flavor profiles.