'Tis the season for warm and fluffy cinnamon rolls, and Burger King has answered the call with the return of its beloved 'Cini Minis.'
This past November, Burger King announced that it would be bringing back Cini Minis—a menu item that was beloved by Burger King fans in the 90s. As the name might suggest, Cini Minis are bite-sized cinnamon rolls made with Burger King’s signature cinnamon sugar and served with a side of creamy sweet icing for dipping. The mini cinnamon buns are sold in packs of four, making them perfect for sharing.
To celebrate the return of the baby buns, Burger King even offered customers a free side of Cini Minis if they ordered $10 or more on Burger King fare through the delivery service Grubhub—an undeniably sweet deal.
Bite-Sized Cinnamon Buns
Burger King Brought Back Its Popular 90s Treat 'Cini Minis'
Trend Themes
1. Retro Fast-food Treats - There is an opportunity for fast-food chains to bring back popular menu items from the past to capitalize on nostalgia and attract customers.
2. Miniature Desserts - Creating bite-sized versions of popular desserts provides an opportunity to offer customers a smaller and more shareable treat while also reducing costs for the business.
3. Freebies with Orders - Offering a free side or dessert with a minimum purchase is an effective way to increase sales and loyalty among customers.
Industry Implications
1. Fast Food - Fast food chains can bring back popular menu items from the past to capitalize on nostalgia and attract customers.
2. Bakery - Bakeries can offer miniature versions of popular desserts to provide customers with a smaller and more shareable treat, while reducing costs and increasing sales.
3. Food Delivery - Food delivery services can partner with restaurants to offer promotions like free sides or desserts with minimum purchases to incentivize customers to order through their platform.