In the hopes of boosting ticket sales, many movie theaters are now going all-digital, but the Cleveland Institute of Art Cinematheque believes there is a place for both film and digital formats in the modern world.
The creation of the new movie house was a project that cost $1.5 million, introducing a large screen and an advanced sound system with 27 speaker enclosures, 15 amplifiers, two subwoofers and 7.1 Dolby acoustics.
When the theater opens to the public later this summer, the theater will show off what makes it unique by screening Casablanca in both 33 mm print and digital versions in an early and a late show. As Grafton Nunes, the president of the Cleveland Institute of Art states, "We're here to give people the direct experience of art under the best possible circumstances. Here, you get the magic of movies."
Hybrid Screening Theaters
The Cleveland Institute of Art Cinematheque Shows Film & Digital Formats
Trend Themes
1. Multi-format Screening - The shift towards showing films in both digital and print formats provides theaters with opportunities to offer unique experiences and cater to a wider audience.
2. Advanced Audio Systems - Investing in advanced sound systems with 7.1 Dolby acoustics and multiple speaker enclosures can enhance the movie-going experience and attract more customers.
3. Hybrid Cinema - Combining traditional film projection with modern digital technologies can create a unique and innovative movie-going experience that sets theaters apart.
Industry Implications
1. Movie Theaters - Movie theaters can stay relevant and attract a wider audience by incorporating advanced technology, offering a unique experience, and screening films in multiple formats.
2. Audio Equipment - The need for advanced sound systems in movie theaters presents opportunities for audio equipment companies to provide innovative, high-quality audio solutions.
3. Film Distribution - Film distributors can capitalize on the trend towards hybrid screening by offering both digital and print formats to theaters, providing more options for moviegoers.