Maison Margielaa presents its latest range of haute couture designs in a unique way with the latest Cinema Inferno presentation. It features mediums such as film, theater, and digital broadcast for a multi-media experience. The entire collection centers around the concept of a love story shared between two doomed characters known as Count and Hem.
They travel through the hot desert in Arizona whilst wounded from gunfighting and then become taken by the sandstorm as they flee. The looks are designed for both men and women with progressive techniques including the engineered jacquard that is sand-sprayed and printed on top. This is followed by double-duchess silk satin making up dresses and clinical-themed scrubs that are made from neoprene.
Digitally Produced Haute Couture
Maison Margiela's Cinema Inferno Channels Many Media Mediums
Trend Themes
1. Multi-media Fashion Presentations - Using a mixture of technology and art to create a new and unique couture fashion presentation experience.
2. Engineered Jacquard Fabric - Printing and sand-spraying on top of a new type of fabric, creating new possibilities for high-end fashion designs.
3. Clinic-inspired Fashion - Creating a new type of fashion trend and blending it with high-end fashion.
Industry Implications
1. Fashion Industry - Innovating towards new ways of presenting high-end fashion products.
2. Textile Industry - Developing new fabrics with unique designs using the latest technologies.
3. Entertainment Industry - Partnering with high-fashion brands to create theatre like experiences.