The Chipotle Cilantro-Lime Cauliflower Rice is a new menu offering from the brand that will offer patrons with a health-conscious alternative to rice. The grain-free, cauliflower-based filling is reported to have just four grams of net carbs per serving and is flavored with fresh ingredients to make it a savory option in place of existing options. The new menu option is positioned by the brand to be compliant with Whole30, Keto, vegetarian and vegan diets to make it the perfect choice of health-conscious patrons who practice these lifestyles.
The Chipotle Cilantro-Lime Cauliflower Rice is set to be test-marketed by the brand at 55 select locations throughout Denver and Wisconsin starting Wednesday, July 15, 2020 at a price of $2 extra for patrons to order.
Grain-Free Burrito Fillings
The Chipotle Cilantro-Lime Cauliflower Rice is Being Tested
Trend Themes
1. Health-conscious Menu Options - The grain-free, cauliflower-based filling provides a health-conscious alternative to traditional rice, catering to patrons seeking healthier choices.
2. Dietary Lifestyle Compatibility - The new menu option is compliant with Whole30, Keto, vegetarian, and vegan diets, making it a convenient choice for individuals following these lifestyles.
3. Flavorful Plant-based Alternatives - The Chipotle Cilantro-Lime Cauliflower Rice offers a savory option packed with fresh ingredients, appealing to customers looking for flavorful plant-based alternatives.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can capitalize on the trend by introducing innovative and healthy grain-free menu options to attract health-conscious customers.
2. Health Food Industry - The health food industry can explore opportunities to develop and market new grain-free and plant-based food products to cater to the growing demand for health-conscious alternatives.
3. Dietary and Lifestyle Services - Dietary and lifestyle service providers can leverage this trend by offering personalized meal plans, recipes, and guidance that align with Whole30, Keto, vegetarian, and vegan diets.